By now, the revolutionary term "personal branding" has acquired international presence in the market and it is indeed directing how employees and companies understand each other on job-related themes such as how to improve employees skills; how to demonstrate it, what the company has to offer them to grow such abilities; which career benefits will the company provide them with in relation to their "brand" they are trying to accomplish...etc.
Now, in the legal sector, that is indeed taking place in the same way, but from a different perspective. Technical competences are by far more important than personal or growth behaviour. For new lawyers, how will we be conceiving such technical hindrance in our cv and yet cause a positively received reaction by recruiters and start growing our personal brand in the legal career is somewhat a mistery. What are you bringing to a technically well suited industry, that is not that technical excellence but still will be of huge value for them? What abilities and competences will bring attention to recruiters and stablish your market presence so as to be a valid candidate for their career programs?
It is a good starting point to reach the opinion of Jim Rohn, reputate and rich business man:
Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.
It is a matter of a fact that your personal brand should provide you with a set of strategic solutions that everyone else can implement with solvency, producing a positive and scarcity image of yourself, making others to see you as a necessity to them should they look to professionally and economically grow. There, you got it, they need your personal brand for their firm.
How to develop it?
A young lawyer must:
- Buld a professional image, including a CV with extracurricular activies relevant to the firm you are applying to, mainly volunteer work and assistance to legal events.
- Maximize a personal project, and have it clear, such can be to enter in x or y firm, and learn about its selecion process, and translate what are you learning from it to the person of human resources
- Address periods of change as opportunities to understand your role in the market and change and adapt to its requirements. Languages, additional courses, oral and writing skills, acquiring better negotiation skills...etc.
-Develop the ability to understand what makes you unique, and setting if such difference is what the firm is looking for. Prove it.
-Increase commercial awareness. 21st Century lawyers must not only excel on its legal knowledge but on interpersonal relationships, such as building strong networks and raising your relevance to the sector where you are working at.
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